ai Transformation
starts here
We help organizations turn AI ambition into measurable results by providing the leadership, guidance, and hands-on execution needed to embed AI across the business.
who we are
Matt Grotenstein brings two decades of experience helping organizations turn technology into practical commercial advantage. Through outclick.ai, he works as a fractional AI leader for companies that need strategic direction, market-ready deployment, and hands-on execution without the cost or delay of building a full internal AI function.
His experience spans platform companies, service providers, and the increasingly important space between them: where technology, workflow design, partnerships, and go-to-market strategy meet. At Acclaro, Matt helped lead its evolution from a traditional language-service provider to a technology-enabled integrator. He built the TMS partnership program with leading platforms, established connectivity and solutions-architecture capabilities, and helped reshape the commercial model beyond legacy per-word pricing.
At Smartling, he built enterprise localization technology solutions for global brands. At Crowdin, e2f, Boston AI, and GTE Localize, he supported major global brands building complex AI solutions.
Today, outclick.ai applies that operating experience to AI transformation. The focus is not AI experimentation, but identifying the highest-value use cases, connecting the right technology to the right workflows, establishing governance, and creating measurable proof that AI is improving revenue, delivery, customer experience, or operational efficiency.
Matt is also the founder and host of LocReset and o-author of The Global Impact Playbook, a framework for helping organizations mature from reactive into structured global capability.
what we do
We help organizations design, deploy, and govern AI tools and strategies that create measurable business value.
We provides a practical path from AI ambition to operational impact. We work with leadership teams to identify high-value use cases, select and connect the right tools, redesign workflows, and establish the governance needed to use AI responsibly, securely, and at scale.
We combine deep experience in localization, SaaS, and go-to-market strategy with hands-on AI implementation to help you:
- Design an AI strategy: Prioritize use cases, define business outcomes, assess risks, and build a clear roadmap across sales, marketing, delivery, and operations.
- Deploy AI-powered revenue workflows: Automate lead identification, intent monitoring, prospect research, personalized outreach, and sales enablement—while maintaining human oversight.
- Scale smarter marketing: Create AI-enabled content systems, improve visibility in LLM-based search, develop thought-leadership campaigns, and use segmentation to make communications more relevant.
- Modernize operations: Integrate AI into translation management, vendor management, project delivery, knowledge management, and internal workflows to reduce manual effort and improve consistency.
- Establish AI governance: Put policies, approval processes, data controls, vendor standards, and performance measures in place so your teams can adopt AI with confidence.
Outclick.ai helps you move beyond isolated experiments and into a governed, scalable AI operating model—one built for the way your business actually works.
““We are being asked to transition to an AI-first model while migrating web properties, and being given zero resources to do it.””
We focus on three core areas of AI transformation: connectivity, intelligent orchestration and governance, and measurable outcomes.
01: Connectivity
We build the integration foundation that makes AI useful in the context of your actual business. That means connecting the systems where your teams already work—CRM, ERP, CMS, knowledge bases, support platforms, data warehouses, repositories, marketing tools, and internal applications—through an API-first approach.
We also help establish the technical architecture, automation workflows, and delivery practices needed to move AI from isolated pilots into reliable, repeatable business processes. Your teams gain a connected operating environment where data and insight can move securely across functions.
Result: Durable workflows, lower manual effort, faster execution, and systems that become more valuable as the organization uses them.
02: AI Orchestration & Governance
We design the operating layer that determines how AI is used, when human judgment is required, and how quality, risk, and compliance are managed. This includes selecting the right models and tools for each use case; defining data-access rules; building prompt, knowledge, and workflow standards; and creating evaluation processes that validate performance before solutions scale.
We establish human-in-the-loop controls, approval thresholds, audit trails, vendor standards, and governance policies that security, legal, and operational teams can support. Rather than treating AI as a standalone tool, we help make it a managed business capability.
Result: AI-enabled processes that are secure, explainable, scalable, and defensible in security, legal, and executive reviews.
03: Outcomes
We align AI initiatives with the business results your leadership team already cares about. That means rebuilding processes, service models, reporting, and accountability around measurable impact—not activity, licenses, or experiments.
Together, we define the right performance measures: revenue growth, pipeline conversion, speed to market, customer retention, cost-to-serve, productivity, support resolution, risk reduction, and employee capacity. We then build the dashboards, executive reporting, review cadence, and business-case language needed to keep AI investment connected to those outcomes.
Result: AI becomes a driver of demonstrable business value—not a technology expense—and leadership conversations shift from experimentation to performance.
Start your transformation today
Ready to begin your journey to an LSI?
The first step is a complimentary readiness assessment and recommendation brief. The process takes about an hour, and the deliverable will help to guide your decisions and next steps.
Complete the form here and we can schedule a time to get started.